Privacy Policy

1. Information We Collect

Personal Information

When you visit our store or make a purchase, we collect the following personal information:

• Contact Details: Name, email address, phone number, shipping and billing addresses
• Payment Information: Credit card details, billing information (processed securely through our payment partners)
• Account Information: Username, password, order history, and preferences
• Device Information: IP address, browser type, operating system, and device identifiers

Automatically Collected Information

We automatically collect certain information when you visit our website:

• Browsing behavior and pages visited
• Products viewed and added to cart
• Referring website and search terms used
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the collected information for the following purposes:

• Order Processing: To process your orders, arrange shipping, and send order confirmations
• Customer Support: To respond to your inquiries, provide technical support, and resolve issues
• Marketing Communications: To send promotional emails about new products, special offers, and tech gadget releases (you can opt-out anytime)
• Personalization: To personalize your shopping experience and recommend relevant products
• Fraud Prevention: To detect and prevent fraudulent transactions and protect our website security
• Analytics: To analyze website usage, improve our services, and optimize user experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

3. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information with:

• Service Providers: Shipping carriers (FedEx, UPS, DHL), payment processors (Stripe, PayPal), email service providers, and analytics platforms
• Business Partners: Manufacturers and suppliers for warranty claims and product support
• Legal Authorities: When required by law, court order, or government regulations
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner

All third parties are contractually required to protect your information and use it only for the specified purposes.

4. Data Security

We implement industry-standard security measures to protect your personal information:

• SSL Encryption: All data transmitted between your browser and our servers is encrypted using 256-bit SSL technology
• Secure Payment Processing: We use PCI-DSS compliant payment gateways and do not store complete credit card information
• Access Controls: Only authorized personnel have access to your personal information
• Regular Security Audits: We conduct regular security assessments and vulnerability testing
• Data Backups: Regular backups ensure data recovery in case of system failures

While we take reasonable precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for website functionality, shopping cart, and checkout process
• Performance Cookies: Track website usage and help us improve performance
• Marketing Cookies: Used for targeted advertising and tracking campaign effectiveness
• Third-Party Cookies: Google Analytics, Facebook Pixel, and other analytics tools

You can control cookie preferences through your browser settings. However, disabling cookies may affect website functionality.

6. Your Privacy Rights

Depending on your location, you have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing emails or SMS notifications
• Data Portability: Request your data in a machine-readable format
• Restrict Processing: Request restriction of how we process your information
• Object: Object to processing of your information for certain purposes

To exercise these rights, contact us at privacy@digifiy.net

7. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete it.

8. International Data Transfers

Your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy and applicable data protection laws.

9. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this privacy policy
• Comply with legal, accounting, or reporting requirements
• Resolve disputes and enforce our agreements

Typical retention periods:

• Order Information: 7 years (for tax and legal compliance)
• Marketing Data: Until you opt-out or request deletion
• Account Information: Until account closure plus 1 year
• Website Analytics: 26 months (Google Analytics default)

10. Third-Party Links

Our website may contain links to third-party websites (manufacturers, review sites, social media). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any information.

11. Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to registered users
• Displaying a prominent notice on our homepage

Continued use of our website after changes indicates your acceptance of the updated policy.

12. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process your personal information based on:

• Contractual Necessity: To fulfill our contract with you (order processing, shipping)
• Legal Obligation: To comply with tax, accounting, and legal requirements
• Legitimate Interest: For fraud prevention, security, and business analytics
• Consent: For marketing communications and optional cookies (you can withdraw consent anytime)